Sony launched the “Music Unlimited powered by Qriocity,” that allows users to play music anytime onto a wide variety of Internet connected Sony devices including Sony’s 2010 models of network-enabled BRAVIA® TV, Blu-ray Disc™ player, Blu-ray Disc Home Theater system, PlayStation®3 computer entertainment system as well as VAIO and other personal computers. It will also become available on a wide range of Sony’s portable devices, as well as on Android-based mobile devices and other portable devices. Offering about six million songs and will continue to expand over time, the “Music Unlimited powered by Qriocity™” ” is initially available in the U.K. and Ireland with service availability in other markets including the US. Canada, Germany, France, Italy, Spain, Australia and New Zealand to be announced in due course during 2011.

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FIFA and Sony Music Entertainment announced that Waka Waka (This Time For Africa), written and co-produced by global superstar Shakira, has been chosen as the Official Song of the upcoming 2010 FIFA World Cup™ in South Africa. The song will be performed by Shakira together with South African artist Freshlyground at the Closing Ceremony before the FIFA World Cup™ Final on July 11 in Johannesburg Soccer City Stadium. All proceeds from the song will benefit FIFA’s Official Campaign of the 2010 FIFA World Cup™ “20 Centers for 2010.”

“I am honored that Waka Waka (This Time For Africa) was chosen to be part of the excitement and the legacy of the 2010 FIFA World Cup,” said Shakira. “The FIFA World Cup is a miracle of global excitement, connecting every country, race, religion and condition around a single passion. It represents an event that has the power to unite and integrate, and that’s what this song is about.”

Shakira continued, “African music is so inspiring and is poised to take its place on the global pop culture stage. I was proud to be able to work with one of South Africa’s most acclaimed groups, Freshlyground.” The song was co-produced by Shakira’s frequent collaborator, John Hill.